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Key and Spark

Key&Spark is a strategic thought partner for leaders around the world. We make it easier for you to see from a different perspective, and then to understand, decide, and act with confidence. We integrate deeply into your environment to partner with you in creating a customized authentic leadership strategy that helps you and your team achieve your vision. Authentic leadership ignites passion, meaningful action, and high performance. It leads to sustainable, thriving environments that offer a truly human experience, one that looks beyond rewards and recognition. 

ABOUT METHOD
Can you sustain performance in today’s disruptive environment?

You can sustain performance if you design a tailored set of practices and use them consistently. We’ll guide you in selecting research-backed strategies that will sustain your success.

Do you communicate often, yet people still seem lost?

If your team struggles to get on board and keep up, we’ll help you create a tailored, practical communication framework designed to engage and excite.

Can you be more efficient?

Transformational leaders are agile. With our help, you and your team will identify the work styles you naturally lean toward and adopt new approaches that inspire productive relationships.

Are you new in your role?

If you’re a newly appointed leader or CEO, you may be unsure of how to use your image and reputation to effectively establish trust with the broader organization. We can help.

Have you hit a plateau? Is moving forward a struggle?

You’ve tried different options, but none of them stuck. Let’s break through this by identifying the root causes, seeing from a different perspective, and defining a plan to move forward.

How can you get others to connect with your strategy?

Let’s design an engaging way to communicate your strategy in ways that inform, inspire, and empower your leadership and team.

Can you sustain performance in today’s disruptive environment?

You can sustain performance if you design a tailored set of practices and use them consistently. We’ll guide you in selecting research-backed strategies that will sustain your success.

How can your leadership style shift to meet today’s demands?

As a leader in this new era, you must be compassionate and approachable. We’ll guide you in projecting strength while meeting the needs of your environment and forging a path forward.

Key&Spark by the numbers

We create long-term, trusting partnerships that support sustainable transformations—which is why our motto is “quality over quantity.”

45+

COMBINED YEARS OF SERVICE IN INTERNATIONAL ORGANIZATIONS

1000+

COACHING HOURS

100%

OF CLIENTS WOULD RECOMMEND US

50+

SATISFIED CLIENTS

45+

COMBINED YEARS OF LEADERSHIP EXPERIENCE

LEADERSHIP COACHING

with founder Dana Poul-Graf

Dana is a cross-disciplinary consultant, mentor, and coach who partners with leaders worldwide to discover their uniqueness, remove limitations, and re-ignite their passions. She’s a proponent of using a practical approach and making small, continuous steps toward lasting transformation. Even within shifting circumstances, her clients emerge more resilient and enjoy a sense of fulfillment by respecting their authentic paths. “One small spark can ignite a fire,” Dana says. “Let’s find and trigger the inner spark that will ignite a fire of possibilities and positive change—within you, your teams, and your communities.”

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TESTIMONIALS

Martin Howlings

“I’m relatively new to personal branding. I’ve been behind the computer screen for many many years and I step forward and I started to brand myself quite recently. I didn’t fully understand that I had an opportunity to push my own personality in quite the way that I thought I could. One of the things that I will think about in the future is when I’m making posts to LinkedIn or when I’m presenting I’ll make sure that those things are as close to my personal commitments as possible. I think it’s very powerful knowledge. It’s very important to make sure I stay authentic.”

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KEN TREVOR

“Before this Masterclass, my perception of personal branding was that it’s something relatively new. I was hoping to discover how to move forward in communicating my own personal brand with confidence, and in an authentic and believable way. Nina and Dana gave a captivating presentation packed full of insights and actionable tips. There were also helpful question and answer sheets to guide attendees in defining their own personal branding journey. I’ve now started implementing the learnings and have every intention of continuing to do so. My thanks to Nina and Dana.”

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Eva Wolf

“If you are looking for a business or life coach, I can most highly recommend Dana Poul-Graf. Dana consistently met me right where I was, and her exceptional talent lies in her ability to ask precisely the right questions that led me to explore deeper layers of my thoughts and bring them to the point of clarity. She helped me untangle my business and personal structure, find clarity around deep wounds, and tap into my life purpose.”

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Jitka Čechová

“Dana had an extraordinary ability to perceive me and my needs in one session, offering specific solutions while showing the patience and sensitivity that helped me find my path, take action, achieve results, and, most importantly, get to know myself better.”

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Fabiana Christina Fernando

“Thank you Dana Poul-Graf and key&spark s.r.o. for this leadership program, which was full of learnings, experience sharing and joy. A great opportunity to expand your network, practice the learnigns, and gain confidence.”

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Sergio Serrano

“Thanks Dana Poul-Graf and all the participants for this great experience. A lot of learnings to reflect about and to put into practice!”

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Jana Šimeková

“This was such a valuable experience with so much practical information that I would honestly recommend it to anyone who leads a team, needs to be ready for online presence and is willing to learn. The ability to practice what we learned in such an open-minded community of people who were able to give honest feedback was demanding yet so helpful. Thank you Dana Poul-Graf and her team for all the energy you put into this.”

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Lina Greenberg

“Thank you Dana Poul-Graf for this learning opportunity and being part of such great group of inspiring leaders and entrepreneurs!”

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Nina Weisslechner

“It was an honor to be part of this fantastic crew. We have all gained so much valuable knowledge in these past two months. Thank you Dana Poul-Graf and key&spark s.r.o.!”

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Emma Copland

“It has been a delight having Andy Formanek from the Key&Spark team with us for these few months. His skills and attitude have been so much relief for me.”

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ANDREEA JIJIE

“With the support of Dana and Key&Spark, our team has transformed from the sum of its individuals into a solid unit held together by trust, leadership, and collaboration.”

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Dr. Kanupriya Manchanda

“Thank you, Dana, and the Key&Spark team for organizing and an amazing two-day workshop for all of us. What stood out is how you amalgamated all the modes for training, group discussion, mentoring, coaching, peer hand-holding, and self-reflection into a single program. The style of keeping the audiences engaged with slido and quizzes kept everyone engaged till the end […]”

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ATTILA KEREKES

“The executive training and coaching program with Key and Spark helped me and my colleagues understand the shift necessary to stay impactful in this new era. It was a well-conducted and well-delivered interactive dynamic experience that inspired me.”

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JULIANA SAAD

“Dana is extremely kind, supportive, solutions-oriented, and non-judgmental. Her approach is simple, effective, and not at all overwhelming like other approaches I tried. I am very satisfied and at peace now, because I know that change is possible with the right kind of support.”

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DEVDUTTA CHAKRAVARTY

“The Key& Spark program helped the team to think “outside of the box”. Dana shared her insights from a lot of experience, and her emaculate way of asking questions brings the best of individuals in her sessions ...”

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FERNANDA TELES

“Working with Dana, I moved from an Ok job to my dream job, full of fulfillment and meaning, positioned where I always wanted to be. I know my career is in my own hands. With endless opportunities, I am now the master of my life. The sky is my limit!”

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VIVEK GUPTAN

“Working with Dana, I obtained a deeper understanding of my strengths, areas of development, and my values. As a result, I am more self-confident.”

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CHRIS WILLIAMS

“Dana has extensive experience in communications and strategy development. She has been really useful as a mentor and advisor to teams, especially where there was a gap in leadership.”

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VICTOR CHICATA

“I wouldn’t manage to be successful without Dana’s help during these times of extremely high pressure at work. I and my team achieved all our goals and this was acknowledged by our customers.”

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HANS DE GROOTE

IT Services

“I really appreciated how Dana managed to challenge me and lead me to discover new insights or how she would introduce a new technique or methodology to help me with that journey.”

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OUR CLIENTS

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RECENT POSTS

From Confusion to Clarity: The Key to High Performance

In today's fast-paced business world, the ability to swiftly transition from confusion to clarity isn't just an asset, it's a necessity for high performance and effectiveness. But what does research say about this? ...

continue reading
Our Personal Branding Masterclass

Do you think that personal branding is just a marketing buzzword? Do you feel it is irrelevant, as you are in stable employment? Or do you think personal branding is about faking something you are not? These were some of the thoughts ...

continue reading
3 Tips to Power Up Your Executive Presence

Ready for more impact? Having worked with more than 100 international leaders, CEOs, and entrepreneurs, here are the 3 essential tips to remind yourself of daily...

continue reading