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About

About Key&Spark

We work with leaders and organizations in situations where clarity, decision-making, and alignment matter.

These are rarely straightforward environments. Priorities compete, perspectives differ, and progress depends not only on direction, but on how well it is understood and acted on across the system.

Our role is to bring clarity where it affects decisions and alignment and to ensure that what is decided holds in execution.

How we work as a team
Key&Spark is not a fixed team, but a deliberately built capability.

We bring together senior experts with leadership and advisory experience across strategy, change, leadership, and communication, people who have worked inside complex organizations and understand how decisions are made and implemented in practice.

We work as one team within your context, combining perspectives where it adds value and keeping the focus on what moves the situation forward.

We are brought together not by role or discipline, but by a shared way of thinking about how clarity shapes decisions and alignment in complex situations.

We are supported by a broader network of trusted experts, brought in selectively where it strengthens the outcome.

The people behind Key&Spark

Each of us brings a specific perspective. What connects us is how we think:

we look beyond surface-level symptoms

we focus on what drives decisions and alignment

we work in a way that holds in execution

Core Team

Founder & Managing Partner - DANA POUL-GRAF
DANA POUL-GRAF
Founder & Managing Partner

Dana works with leaders in complex situations where clarity, decision-making, and alignment are critical. A former divisional board member in a Fortune 500 company, she brings experience from leading international teams and driving change at scale. Her work focuses on helping leaders see situations clearly and move forward with grounded decisions that translate into action and aligned behavior

Change Management & Communication - Andrew Formanek
Andrew Formanek
Change Management & Communication

Andy brings over 20 years of experience in IT and corporate communications, working on complex transformation programs. He focuses on translating direction into clear communication that supports decision-making and consistent execution across teams.

Product & Growth - Clara Vincenc-Cismaru
Clara Vincenc-Cismaru
Product & Growth

Clara works with product leaders and founders to align product direction, commercial outcomes, and team execution. Her focus is on ensuring that decisions translate into measurable progress and sustained growth.

Leadership & Decision-Making - Elke Preuß
Elke Preuß
Leadership & Decision-Making

Elke works with leaders and teams on how they think, decide, and operate in evolving environments. With over 20 years of experience, she focuses on strengthening leadership clarity and consistency in complex situations.

Strategy & Growth - Frida Roberts
Frida Roberts
Strategy & Growth

Frida brings extensive experience in leadership, business development, and marketing. She works on aligning strategic direction with how organizations think, collaborate, and perform in practice.

Marketing & AI - MIKE FUHRMANN
MIKE FUHRMANN
Marketing & AI

Mike combines deep marketing experience with expertise in AI-driven communication and brand strategy. He supports organizations in strengthening how they position, communicate, and make decisions in rapidly evolving environments.

Technology & Transformation - Peter Poul-Graf
Peter Poul-Graf
Technology & Transformation

Peter brings over 20 years of experience in IT leadership and transformation. He works at the intersection of technology, operations, and organizational change to support clear direction and effective execution.

Business Development & Growth - Stanislava Baranek
Stanislava Baranek
Business Development & Growth
Stanislava supports growth and client development with a strong background in international operations and commercial strategy. She focuses on connecting market opportunities with practical execution.

EXTENDED TEAM

Performance & Capacity - Johanna Brooks
Johanna Brooks
Performance & Capacity

Johanna focuses on the conditions that enable sustained performance under pressure. She works on strengthening clarity, energy, and decision-making capacity in individuals and teams.

Events Partner - Klára Zurynková
Klára Zurynková
Events Partner

Klára ensures that key moments—workshops, sessions, and gatherings—are designed and executed with clarity and precision. She focuses on creating environments that support meaningful interaction and effective outcomes.

Finance & Operations - Nikola Baitlová
Nikola Baitlová
Finance & Operations

Nikola ensures the operational and financial foundation of Key&Spark, enabling the team to stay structured, focused, and effective in delivery.

Extended Network

We collaborate with a trusted group of senior experts across areas such as product, marketing, performance, and organizational development

They are brought into client work selectively, when their perspective strengthens clarity, decision-making, and execution in the situation at hand.

What our clients say

Siddharth Sethi

“Key&Spark's sessions helped our leadership team bring more structure and strategic clarity into our client discussions. I’m confident that with the Key&Spark guidance, our team will continue aligning both their thinking and actions as we move into the next phase of growth.”

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Melissa Pollock

“Andrew Formanek has done an outstanding job getting STELLAR comms off the ground and keeping things running smoothly throughout this complex program. He has made a big impact.”

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Emma Copland

“It has been a delight having Andy Formanek from the Key&Spark team with us for these few months. His skills and attitude have been so much relief for me.”

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Dr. Kanupriya Manchanda

“Thank you, Dana, and the Key&Spark team for organizing and an amazing two-day workshop for all of us. What stood out is how you amalgamated all the modes for training, group discussion, mentoring, coaching, peer hand-holding, and self-reflection into a single program. The style of keeping the audiences engaged with slido and quizzes kept everyone engaged till the end […]”

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ANDREEA JIJIE

“With the support of Dana and Key&Spark, our team has transformed from the sum of its individuals into a solid unit held together by trust, leadership, and collaboration.”

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Ellen Dias

Talent Management & DEI&B, DHL eCommerce

“I want to thank you and your team for your prompt, caring and empathetic support in 2024 in helping us deliver a successful talent management program cohort! I’d also like to praise you for your high-quality working style and ethics in every interaction.”

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Michaela Tencerova

Group leader at Institute of Physiology, the Czech Academy of Sciences

“Thank you Dana for a fantastic course 👌 we all enjoyed it and brought a lot of new inspirations for our work. Excited to put them into practice:) Highly recommended to other colleagues.”

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Jeroen Geurts

Chair of the ECTS Academy, Principal Investigator at University Hospital Lausanne

“Thank you Dana and Key & Spark for the excellent session today. We received nothing but positive feedback and are convinced that the acquired insights will serve our professional development. I am sure everyone thought it was useful and fun!”

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Pavla Engel

Leader in Sales and Marketing at Expats.cz

“Honestly, I haven't spent much time thinking about my personal brand before or how to nurture it. But after this class, I realize the importance of asking myself some important questions: How do I want others to perceive me? What is important to me and my business? What is my personal story that I want to relate?  Thank you, key&spark s.r.o., for asking these thought-provoking questions and giving me much food for thought...  I highly recommend Dana Poul-Graf and Nina Weisslechner to everyone looking for ways to improve their personal image, business brand and guidance around these topics? They are TOP.”

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Martin Howlings

“I’m relatively new to personal branding. I’ve been behind the computer screen for many many years and I step forward and I started to brand myself quite recently. I didn’t fully understand that I had an opportunity to push my own personality in quite the way that I thought I could. One of the things that I will think about in the future is when I’m making posts to LinkedIn or when I’m presenting I’ll make sure that those things are as close to my personal commitments as possible. I think it’s very powerful knowledge. It’s very important to make sure I stay authentic.”

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KEN TREVOR

“Before this Masterclass, my perception of personal branding was that it’s something relatively new. I was hoping to discover how to move forward in communicating my own personal brand with confidence, and in an authentic and believable way. Nina and Dana gave a captivating presentation packed full of insights and actionable tips. There were also helpful question and answer sheets to guide attendees in defining their own personal branding journey. I’ve now started implementing the learnings and have every intention of continuing to do so. My thanks to Nina and Dana.”

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Eva Wolf

“If you are looking for a business or life coach, I can most highly recommend Dana Poul-Graf. Dana consistently met me right where I was, and her exceptional talent lies in her ability to ask precisely the right questions that led me to explore deeper layers of my thoughts and bring them to the point of clarity. She helped me untangle my business and personal structure, find clarity around deep wounds, and tap into my life purpose.”

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Jitka Čechová

“Dana had an extraordinary ability to perceive me and my needs in one session, offering specific solutions while showing the patience and sensitivity that helped me find my path, take action, achieve results, and, most importantly, get to know myself better.”

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Fabiana Christina Fernando

“Thank you Dana Poul-Graf and key&spark s.r.o. for this leadership program, which was full of learnings, experience sharing and joy. A great opportunity to expand your network, practice the learnigns, and gain confidence.”

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Sergio Serrano

“Thanks Dana Poul-Graf and all the participants for this great experience. A lot of learnings to reflect about and to put into practice!”

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Jana Šimeková

“This was such a valuable experience with so much practical information that I would honestly recommend it to anyone who leads a team, needs to be ready for online presence and is willing to learn. The ability to practice what we learned in such an open-minded community of people who were able to give honest feedback was demanding yet so helpful. Thank you Dana Poul-Graf and her team for all the energy you put into this.”

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Lina Greenberg

“Thank you Dana Poul-Graf for this learning opportunity and being part of such great group of inspiring leaders and entrepreneurs!”

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Nina Weisslechner

“It was an honor to be part of this fantastic crew. We have all gained so much valuable knowledge in these past two months. Thank you Dana Poul-Graf and key&spark s.r.o.!”

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ATTILA KEREKES

“The executive training and coaching program with Key and Spark helped me and my colleagues understand the shift necessary to stay impactful in this new era. It was a well-conducted and well-delivered interactive dynamic experience that inspired me.”

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JULIANA SAAD

“Dana is extremely kind, supportive, solutions-oriented, and non-judgmental. Her approach is simple, effective, and not at all overwhelming like other approaches I tried. I am very satisfied and at peace now, because I know that change is possible with the right kind of support.”

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DEVDUTTA CHAKRAVARTY

“The Key& Spark program helped the team to think “outside of the box”. Dana shared her insights from a lot of experience, and her emaculate way of asking questions brings the best of individuals in her sessions ...”

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FERNANDA TELES

“Working with Dana, I moved from an Ok job to my dream job, full of fulfillment and meaning, positioned where I always wanted to be. I know my career is in my own hands. With endless opportunities, I am now the master of my life. The sky is my limit!”

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VIVEK GUPTAN

“Working with Dana, I obtained a deeper understanding of my strengths, areas of development, and my values. As a result, I am more self-confident.”

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CHRIS WILLIAMS

“Dana has extensive experience in communications and strategy development. She has been really useful as a mentor and advisor to teams, especially where there was a gap in leadership.”

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VICTOR CHICATA

“I wouldn’t manage to be successful without Dana’s help during these times of extremely high pressure at work. I and my team achieved all our goals and this was acknowledged by our customers.”

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HANS DE GROOTE

IT Services

“I really appreciated how Dana managed to challenge me and lead me to discover new insights or how she would introduce a new technique or methodology to help me with that journey.”

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